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Khun Karl
Steppe, Chairman of Blue Elephant International Plc.,
Signs and
Exchanges the
memorandum of understanding
with Thailand's
Deputy Prime
Minister
His Excellency
Dr. Somkid Jatusripitak.
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Blue
Elephant,
the leading Thai restaurant brand and recognised for its
consistent high quality throughout the world, was the
obvious choice as a partner for the Thai Government to make
the campaign a success. The Blue Elephant Group meets all
the criteria as a truly outstanding Thai restaurant and its
commitment to using Thai produce means it is in an ideal
position to help
Thailand become
“the
kitchen of the world”.
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Through the
initiative, entitled
“Thai Taste –
Thai Best”,
Thai cuisine will be publicised worldwide; standards within
Thai restaurants will be significantly reinforced with a
fund to boost investment in Thai restaurants. The scheme
will be run by the Tourism Authority of Thailand and will be
responsible for the first ever ‘Michelin’ style award – the
Thai Select – which will be awarded to restaurants proved to
be performing to the highest standards of quality and
cuisine. The first 15 of these awards were presented at the
launch and amongst those to receive one was Blue Elephant.
As well as
promoting Thailand through its cuisine Blue Elephant will
also be displaying locally made Thai products from the
‘One
Tambon One Product’
Government initiative. These are grass-roots products of
Thailand’s village communities (tambons) and are the
culmination of local wisdom and experience handed down from
generation to generation. The very best of these are being
selected as OTOP products. |
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